Driving organic growth
Design areas
Product design
Research
Results
170% organic growth
150k+ pages created
Company
Loft is a real state difgital platform that helped more than 3 Million buyers by simplifying the process of selling proprieties.
I aimed organic growth by building an ecosystem of pages with valuable information for users searching for new places to live. The info provided was based on research findings and SEO studies.
Pages Ecosystem
We created a comprehensive hierarchy of pages to provide valuable information at every level of property search.
Property Hierarchy Structure
- 1
Neighborhood Info
Overview and key statistics about the neighborhood
- 2
Street
Detailed information about specific streets within neighborhoods
- 3
Condominium
Features and amenities of individual condominiums
- 4
Apartment
Specific details about apartments within condominiums
Created by another team
Benefits of Our Approach
- •
Improved SEO performance with targeted, relevant content
- •
Enhanced user experience with detailed, structured information
- •
Increased organic traffic through comprehensive content coverage
- •
Better internal linking structure for improved site navigation
User Journey
User Search
User searches for property information
SEO Optimized Pages
Our ecosystem of pages appears in search results
KPIs: # Impressions
Valuable Content
User finds relevant neighborhood and property details
KPIs: % CTR, engaged time, % bounce rate and users feedback
Internal Linking
User explores related pages within the ecosystem
KPIs: Pages per visit
Conversion
User engages with Loft's services
KPIs: % search for real state
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