Hello

I'm Andressa Kanashiro


and I hope believe we are a great macth!

Sneak peak of my work

Behance Dribbble Medium

Scaling up informational pages leading to 3x organic growth.

Summary:

Users acquisition relied heavily on paid marketing, but the ROI was lacking. We tackled this by scaling organic growth through expanded informational pages and new content layers.

Role:

Product Designer

Skills:

  • User Experience
  • Visual Design
  • User testing
  • Research
  • Prototyping

Team:

  • Myself
  • Product manager
  • 4 Software Engineers
  • SEO specialist

Created an experience that enabled millions of users to make payments
on Google Play without needing a credit card

Summary:

The solution simplifies access to services and content in a country where over 34 million people remain unbanked.

Role:

Product Designer

Skills:

  • User Experience
  • Visual Design
  • User testing
  • Prototyping

Team:

  • Myself
  • Sr. Product manager
  • 3 Software Engineers
  • Tech lead

Supported millions of students in maintaining their educational progress during COVID-19

Summary:

A personalized educational journey was crafted from the ground up, designed to empower students and meet their unique needs during the challenging times of the pandemic.

Role:

Product Designer

Skills:

  • User Experience
  • Visual Design
  • User testing
  • Research
  • Prototyping

Team:

  • Myself
  • Product manager
  • 4 Software Engineers
  • Tech lead

2024 · Futuur

Product Designer & strategy

Futuur is a prediction market prediction market is a platform where people can trade contracts based on the outcomes of future events.

I lead product growth through every stage of the user journey by researching market trends, understanding user behavior, and crafting seamless, impactful experiences.

2023 - 2024 · Zé Delivery - Ab-Inbev

Sr. Product Designer

My team was responsable to thrive growth for Zé Delivery and TaDa Mexico of web environment.

2021 - 2023 · Loft

Product Designer

At Growth, I helped drive the company's expansion by creating an ecosystem of informational pages. By the end of 2022, these pages generated about one-third of our organic traffic, fueling sustainable growth.

Few actions I take to contribute to the design community



Mentor designers in ADPlist





Talked about Growth design





Shared about crafting researches, combining data from different sources to create hypotheses







And if you are curious to get to know more of me, here are some articles I wrote

Do you believe in love at first sight?

I don't, that's why we need to get to know each other!
Let's grab a coffee

and.kanashiro@gmail.com